Much of the film does not hold up to scrutiny, but it is not meant to. Watch as Sara mistakes Hitch’s profession for a tutorial in seducing and manipulating women! Thrill as Albert dances goofily! Guffaw as Hitch, the date master, messes up his dates in ever more ludicrous but charming ways! Let your heart soar as Albert and Hitch live happily after with the loves of their respective lives (though not with each other of course - this is a commercial romantic comedy)! Drop your jaw as the movie you went to in order to get some action (not the type I got with my heterosexual male friend) turns out to be remarkably entertaining! The narrative thread follows Hitch’s newest project: shy accountant Albert (Kevin James) as he tries to woo Paris Hilton-but-smart-like heiress Allegra Cole (Amber Valletta) as it parallels Hitch’s own relationship with gossip columnist Sara (the perpetually sultry Eva Mendes). He is New York’s “date doctor,” schooling classy, good-natured, often schlubby-looking men on the techniques needed to get past the entry level with the girl of their dreams. All too often, life-particularly romantic life-feels like a game everyone else knows how to play - “If only I knew the right moves,” you think, “they would finally appreciate me and realize we were meant to be together.”Īlexander “Hitch” Hitchens (Will Smith) gives crash courses in getting to that next level.
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